中山醫學大學機構典藏 CSMUIR:Item 310902500/24358
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 17918/22933 (78%)
造访人次 : 7433849      在线人数 : 69
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://ir.csmu.edu.tw:8080/ir/handle/310902500/24358


    题名: Consumer Attitudes and Purchase Intentions toward Food Delivery Platform Services
    作者: Chen, HS;Liang, CH;Liao, SY;Kuo, HY
    关键词: services marketing;utilitarian value;hedonic value;consumer behavior;sustainable business models
    日期: 2020
    上传时间: 2022-08-09T08:00:59Z (UTC)
    出版者: MDPI
    摘要: With the advent of the Online to Offline (O2O) era, the rise of various food delivery platforms not only provides consumers with more choices, but also allows restaurant operators to reach more potential consumers and increase their additional revenue. This study is based on theory of planned behavior (TPB), and includes the 'utilitarian value' and 'hedonic value' as research variables. Structural equation modeling (SEM) was used to verify the research hypotheses, and to analyze consumers' purchase intentions toward online food delivery platforms. An online survey was also conducted, and a total of 1300 questionnaires were distributed. After excluding invalid questionnaires with incomplete answers, a total of 1082 questionnaires were deemed valid, and the effective recovery rate was 83.23%. The research results were as follows: (1) the attitude, subjective norms, and perceived behavioral control of consumers will have a significant positive effect on utilitarian value and hedonic value; (2) the utilitarian and hedonic values have a significant positive effect on purchase intention; and (3) the utilitarian and hedonic values have a mediating effect on attitude, subjective norms, perceived behavioral control, and purchase intention. Based on the above results, food delivery platform operators can identify the key factors that drive consumers to use their services in order to formulate effective management strategies and create greater business opportunities for their organizations.
    URI: http://dx.doi.org/10.3390/su122310177
    https://www.webofscience.com/wos/woscc/full-record/WOS:000597614100001
    https://ir.csmu.edu.tw:8080/handle/310902500/24358
    關聯: SUSTAINABILITY ,2020 ,v12 ,issue 23
    显示于类别:[中山醫學大學研究成果] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML204检视/开启


    SFX Query

    在CSMUIR中所有的数据项都受到原著作权保护.

    TAIR相关文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈