This research applied Fuzzy Delphi Analytic Hierarchy Process (FDAHP) to evaluate the critical success factors for New
Product Development (NPD) by using a hybrid vehicle as an example. Grey Relational Analysis (GRA) is used to assess the level of
gray relation among these factors, followed by empirical analysis to construct the NPD strategy. The empirical result illustrates that the
indicators system can identify brand positioning and image moulding of product efficiency. The NPD strategy will be established by
the revolutionary NPD model. In addition, this indicators system aids in identifying NPD targets and allocates strategic resources.
