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    Please use this identifier to cite or link to this item: https://ir.csmu.edu.tw:8080/ir/handle/310902500/10241


    Title: 有機園藝體驗對消費意願影響
    Authors: 蔡雅芳;董時叡;吳世望
    Contributors: 醫療產業科技管理學系
    Keywords: 園藝體驗;園藝治療;有機農產品
    Gardening experience;Horticultural therapy;organic food
    Date: 2014
    Issue Date: 2015-02-25T09:15:32Z (UTC)
    Abstract: (一) 本年度目標 1.協調病友團體或一般民眾參加有機園藝體驗活動,並紀錄活動照片。 2.設計並舉辦病友團體或一般民眾參加有機園藝體驗活動,並紀錄活動照片。 3.比較病友團體或一般民眾參與有機園藝體驗活動的前、後,其生心理產生的差異性。 4.解園藝體驗活動對民眾購買有機農產品意願的影響。 一、 可?化效?:(計畫預期效益範例,可於附件加註計算方法) (1)協調並安排有機園藝體驗活動。 (2)分析民眾或病友團體參與有機園藝體驗前後其生理值的變化,以了解有機園藝體驗的效益。 二、 了解有機園藝體驗活動對民眾或病友團隊對有機農產品消費意願產生的影響。 三、 其他政策效益或不可量化效益:(1)藉由有機園藝體驗讓民眾或病友團體更加了解有機農作物的栽種過程與相關知識。With the advancement in industries and information technology, the resource channel for people to gain knowledge or information has become more diversified, resulting in the higher demand for living quality and self well-beings. As recent health hazardous incidents, like plasticizer found in food products, that caught people’s attention in raising their alertness of health issues, people have become more concerned with their own health. Organic produce appeals to environmental friendly and non-pollution farming and though it has gained its foothold in produce and consumer markets, most people still have quite a vague concept about it . Researches indicated that as early as 1950s, horticultural therapy has assisted patients in therapeutic treatment for rehabilitation purpose. Therefore, in addition to promoting organic produce to the public through educational training, this study plans to take the approach of horticultural therapy through farm visits to compare the benefits of organic and conventional produce to the public.
    URI: https://ir.csmu.edu.tw:8080/ir/handle/310902500/10241
    Appears in Collections:[醫療產業科技管理學系暨碩士班] 研究計劃

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